Bounce - Pet Hair
It was new technology from P&G, and something we knew people could relate with. We worked with a Japanese Illustrator, Jason Raish, remotely and the project turned out to be memorable far beyond the recognition in awards shows. Jason reports, this job literally almost killed him. For real. (for reasons far beyond the work) Mid project, the 2011 tsunami hit Japan. We offered him a decline, but he said he wanted to keep working and finish the project because it kept his mind busy, and off the bad news in his home land. He wrote about this at great length. (scroll down) https://jasonraish.com/bounce-dryer-bar-cat-dogs-and-rabbits
We spoke with Jason throughout. He actually had to move from Japan to finish the project at a friend’s place in Seoul, South Korea. There are at least 2000 cats, dogs, and rabbits in there. Such a great story from our dedicated (drawing for his life!) illustrator.
