About

In this day and age, we’re served up dozens of messages daily.  Unfortunately, many of the brands and messages grow into a giant sea of parody.  And for marketers, this becomes a risky illness for which there is always a cure.   That cure is Creativity.  Great creative work can serve up a product in a totally different light or it can disrupt an entire category. Creativity can bring life to a stagnant or unknown brand.

In 2025, it’s dangerous not to push for great work.  I’ve been truly committed to doing great work in the search for what I call “brand affection.” If people remember the work, connect to the work, and love it, you’ll have a customer for life. 

I’ve made stops at TBWA Chiat Day, MacLaren McCann, Leo Burnett, Cossette, and I’m currently CCO at Cundari.  Over the years, I’ve launched products for General Motors, Samsung, P&G, TD Bank, Kellogg’s Canada, Dempster’s, and Molson.  I’ve re-energized brands such as James Ready beer, Bounce, Kellogg’s Pop-Tarts, Oldsmobile, Visa Canada and Dempster’s.  Some of these brands have been awarded internationally, including the most-awarded outdoor campaign in the world in 2009.

My biggest inspiration in this business is to see the change that great work can make in the marketplace.  What really excites me is that my very best work can always be the very next project I tackle.