Each and every one.

How do we stand out from the herd of other Canadian Beers? We celebrate what’s special. We celebrate the moose. After all, we are one of the few beers with a face on the cover. Oh, the stories all those little moose could tell. And by making each and every beer just a little more special, we were also justifying beer drinkers paying a little more for a premium beer. We did a series of 4 spots, and one had hockey tickets that have gone missing.