James Ready - The J.R. Wedding

By the third year of the campaign, it was time James Ready gave back. Beer drinkers had been doing all they could to keep the cost of our beer down, so we turned the tables and told them it was time we helped them. Their requests for help were unbelievable – everything from fitting somebody with braces, to airfare back to Newfoundland for Mom’s birthday party. We fell in love with one request to help a guy named Dean, marry the love of his life. It's not every day a brand gets to throw a loyal customer a wedding.